Welcome to the launch of Lighthouse Learning. We have been working hard with Jonathan Amm of ChangeAgents and his team to help re-define, re-design and re-launch our business by sharpening our focus and building a new Brand.
In business since the beginning of 2010 as Phare Creation, we have spent the past 7 years steadily building up our e-learning business in both Ireland and France.
In order to compete in international markets and grow the business, we decided to invest time taking a closer look at what we do and how we do it. Starting in September 2016 we took a deep dive...understanding what our clients want and envisioning how we could create greater value for them.
As one of the early pioneers of e-learning in Ireland we began to think about how we could bring more awareness to the massive potential & benefits of Digital Learning to indigenous Irish businesses and multi-nationals based here and across Europe.
Before you create an external identity you need to have clarity on your internal identity.
It has been a challenging but very thought provoking process. Our new Brand positioning
Smarter People, Smarter Business emerged during the project and this tag-line truly encapsulates the DNA and core purpose of our new Brand.
ChangeAgents helped us to figure out very definitively what we currently do and of course what we want to do. It sounds simple but we really had to think about our range of products and services and how these best fit with our target market. The process really made us focus on who our clients should be and then also what we want to achieve in the coming years.
Based on our new direction, a selection of potential names was generated with a rationale for each one. Some brilliant new names emerged but the one that really stood out strongly for us was Lighthouse Learning. So much of what we do is about helping clients navigate 'uncertain waters' and the strength & stability of the Lighthouse metaphor really resonated and connected with us.
The dramatic new Lighthouse Learning logo and visual branding was created and we started working on developing our new website. We then organised a photoshoot with the hugely talented Clare Keogh to capture the feel of our new Brand and highlight the human + technology connection. This was a learning curve in itself and was a full & fascinating day for the team involved.
Our accumulated knowledge and experience can help you accumulate your organisation's knowledge and experience.... into a powerful central Digital Learning Hub.
At Lighthouse Learning we want to be your digital learning partner...helping you navigate in the new hyper-connected world of virtual reality learning, augmented reality learning, 3D simulation, game-based learning and e-learning.
We are delighted with our new branding & website and cannot wait to get it out to the world! With our experience of working and leading the training strategy in a global multi-national for several years we are very well positioned to help you customer design and deliver your learning and development objectives within your organisation.
Teaching is really a passion and vocation for our team at Lighthouse Learning. If you're interested in learning more about Digital Learning we'd love to visit you and discuss your plans for the coming year and how we could add value.
Get in touch by going to our Contact Us page, we look forward to meeting with you.